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Our marketing prodcuts & services
Self-marketing isn't easy. Promoting yourself or your business
is as much about image as it is about the services or products you offer
- are your marketing materials reflecting the image you want? Do you
know what appeals to your customers?
Traditional Marketing is usually thought of a door-to-door
sales calls, where you speak directly to a potential customer and hand them
your Business Card, Direct Mail (flyers and postcards), Newspaper & Magazine
Ads, Word of Mouth, and presenting
your Logo on signs. But today, more and more people are turning to
the Internet as they search for products and services. Therefore, an
On-Line presence has become an important marketing tool.
On-Line or Internet Marketing, however,
is more than just having a great website. A
great website is only the foundation, but if the foundation needs a facelift,
you could be turning potential clients away - something you don't want. If
you need a website, or your existing website needs a redesign, don't neglect
to spend the necessary time and money to give you and your business a firm,
solid foundation that will effortlessly support your present and future marketing.
Read about the website design process and
what to expect when you order a Purple Dragonfly Designs website.
Already have a great website? Perfect, but are your customers able
to find you through Google, Yahoo or MSN searches? If your answer
is no, then your website needs to be Search Engine Optimized,
or SEO. Many companies are totally devoted to SEO,
and you can spend thousands of dollars to get your website to appear on the
first page of search returns, but even then, there is no guarentee the money
you spent will actually get your site on that important first page.
If
your company is intenet-based, then that's money well-spent, IF the SEO company
you have chosen practices White Hat SEO (ethical SEO, the
Right way to improve search engine ranking), and not Black Hat SEO (spamming
or back-door techniques that can get YOUR site labeled as Spam). Be
sure to know which type of SEO the company you choose employs or your website
can be banned from directories (like Yahoo) and search engines (Google, MSN,
Lycos). Be sure to read our online article about Search
Engine Optimization - increasing your web visibility with a search engine friendly website.
Purple Dragonfly Designs only practices White Hat SEO,
and we're proud of it. We know that good SEO takes time to produce results,
but those results are long-lasting and won't result in your site being Black
Listed by major search engines. Our SEO involves a lot of research,
good copy writing, and a search engine friendly website. Our websites
are built with SEO in mind, whether you ask us to SEO your site, or not.
Internet Marketing begins with an eye-catching, search
engine friendly website, but don't forget other on-line marketing tools like e-flyers or e-newsletters (often
called Blast emails), which are advertising sent to permission-based email
lists. Email marketing is more effective than Direct Mail, plus
it's easier and less costly for you. If you don't already have a newsletter
email list, begin collecting email addresses from past and present clients,
then ask potential and future clients to join your newsletter list. But
remember to always give your recipients an "Opt-Out" option, a way to remove
themselves from your list if they wish.
Pay-Per-Click, or paid advertising, through Google, Yahoo,
MSN or other search engines is a great way to introduce yourself or your
busiess to online consumers. Google's AdWords is a free service (the
basic level is free, and the more advanced level costs only $5), where you
write Ads based on your target keywords, and Google displays them on the
right hand side or top of search return pages.
You only pay when someone
"clicks" on the link in your ad, and the Cost per Click is based
on the competition for each keyword. Some keywords are more expensive
than others and can cost over $1 per click, while others can cost only $0.10. Read
more about Google's AdWords. We
can help you get started, if you want to run your own online ad campaign,
or we can manage your campaign for you. Contact
us or
call 713.376.1980 today
to learn more about this service.
Banner Ads are another internet marketing tool, and we
can design any size Banner Ad that matches your image and gets your service
or product noticed. While not as effective, due to extremely
annoying dancing, spinning, flashing banner ads, which just annoy you when
they are slapped on a page, well-designed banner ads can be useful, if placed
effectively on relevant websites. The left sidebar shows examples of
a few of our Banner Ads.
Purple Dragonfly Designs offers these services and more to you, and we are
committed to helping you define and present your image to all your clients,
past, present and future. Please contact
us if you would like
more information about any of our products or services.
Traditional Marketing:
Online Marketing:
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